Responsibilities

• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Build marketing programs to support specific marketing objectives in support of our overall strategic marketing plan
• Propose and manage marketing research projects to generate insights in support of improved marketing strategy and communications
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Coordinate marketing strategies with the sales, financial, public relations, and production departments.
• Increase brand awareness

Qualifications for Marketing Manager

• Experience building complex marketing programs and reporting on the results
• Exposure to digital marketing
• Competence as a creative writer with an eye for great emails
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• Strong desire to learn along with professional drive
• Solid understanding of different marketing techniques
• Excellent verbal and written communication skills
• Experience in Financial services