The role can be based from our New York or Washington offices.
About the Team
Future B2B is hiring a Demand Gen Marketing Manager. As a member of the marketing team, the successful candidate will be responsible for delivering revenue growth by managing the creation and deployment of high quality content at all stages of the buying cycle.
This role will report to the director of demand gen while working closely with the Group Publisher in charge of the Education and Business Services teams. The position will be managed by a combination of metric and objective-based goals that support the overall strategy.
1. Demand Generation
Creation, execution, and follow-up of B2B marketing automation, digital advertising, and related programs that are built on specific, data-driven goals and which generate actionable leads, nurture existing leads and contacts for sales, and influence revenue
Creation, project management and distribution of original content within the Education, Business Services and Workforce industries, as well as content specifically for agencies
Promotion of new products and services to the marketplace
Creation and adoption of demand gen and lead management best practices, standard operating procedures and KPIs
Building and maintaining a lead/customer journey and lead scoring system
Working alongside sales, including ad and sales operations, to develop demand generation strategies
Distributing data and upholding sales to SOPs and SLAs for data cleanliness and management
2. Improvement of Sales Positioning
Market research and competitor analysis, including the creation of a quarterly analytics report for each industry
Internal data research via the marketing automation platform, CRM and other tools in the tech stack to report of the efficacy and success of each marketing program
Collaboration with product team
Creation and distribution of Industry Media Kits, including quarterly updates, if applicable
Regular meetings with the publisher(s) and sales teams, including the creation and maintenance of industry-specific buyer personas, as well as sitting in on multiple sales calls per quarter
3. Brand Awareness and Engagement
Maintain and enhance corporate image and reputation, specifically for the Edu, etc. Team via suitable PR and promotional activities
Maintain and develop existing and new partners through marketing efforts including event media partnerships (barters)
Attend key industry events throughout the year, including at least one B2B marketing professional development (25% travel or virtual)
What do I need to succeed?
Experience with demand and lead generation fundamentals, including lead scoring and buyer personas
High level of creativity, an eagerness to try new things and strong desire to learn and collaborate with the other marketing managers
A track record of building, executing and reporting on digital marketing campaigns
Familiarity with at least two of the following – Hubspot, Marketo, and Eloqua
Experience using Salesforce
Proficiency in marketing data analytics including first-touch and multi-touch attribution models
Additional Salary Information: Benefits
What will I get in return?
As well as our standard benefits, we have a number of awesome perks available to our staff including:
Unlimited paid time off (yes you read that right!)
A share in our success- every member of staff receives a profit pool bonus at the end of our financial year
Free food (monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap)
Central office locations with cool open plan working spaces
Free digital magazine subscriptions and access to back copies of our print magazines and bookazines
Discounted gym membership and onsite health & wellbeing (yoga at lunch anyone?!)
Annual Future conference - get together with your colleagues to celebrate success and look forward to what's next
Regular staff socials arranged by our wonderful Employee Community & Culture committees
Huge opportunities to learn and develop whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues
About Future US Inc
Future is a global platform for specialist media with scalable, diversified brands. We connect people to their passions through the high-quality content we create, the innovative technology we pioneer and the engaging experiences we deliver.
We are Future, a global multi-platform media company with big ambitions and the talent to bring them to life. Together, we connect people to their passions through the high-quality content we create and the innovative technology we pioneer.
We’re the name behind market-leading brands in specialist sectors like technology, gaming & entertainment, music, creative & photography, field sports, knowledge and home interest. Specialists in our field are passionate about what we do, every year we attract millions of consumers to our websites, magazines, events and social spaces. We’re dedicated to creating loyal fans of our brands, and the number is growing all the time. But that’s not enough – we’re continually adding to our portfolio, building on our technology and investing in our people. Everything we do is born from our desire to innovate and influence and we restlessly look to improve. We hire people we can learn from and we work together... to push the boundaries of what can be done.
Together, we’re exceeding the expectations of everyone we exist for – our audiences, clients and shareholders. Our shareholders have watched Future transition into an innovative global platform for specialist media, our share price has performed well in parallel with both the transition and our growing ability in making our content pay. Shares Magazine has issued their 10 stocks for 2018 which includes Future as one of their top picks.
We reap the rewards too, of course, with a fun and creative place to work and the kind of personal development that makes every day even more enjoyable and challenging. We believe it to be a really exciting time to join Future.
Every kind of talent is celebrated and nurtured here. We believe in teamwork that transcends location, which means we don’t have a Future headquarters. Across our offices in the UK, US, France and Australia, each and every one of us are playing a part in driving our business forward.