AASLD, an association for scientists and healthcare providers in the field of liver disease, seeks a talented marketing manager to join our marketing and communications team. The marketing manager is responsible for creating, implementing, and evaluating strategic marketing communications campaigns to promote AASLD’s brand, events, and membership. In addition, the position is responsible for managing and measuring marketing efforts for the AASLD Foundation. The candidate's ability to measure the effectiveness of marketing campaigns and provide recommendations for improvement is a must.
Key Responsibilities:
Marketing:
Uses innovative thinking and data analytics to identify opportunities to promote AASLD products and resources and to improve marketing ROI and conversion metrics.
Develops and executes AASLD Foundation marketing campaigns.
Creates marketing content for both AASLD and AASLD Foundation campaigns and marketing materials.
Supports Snr. Manager, Events to execute marketing campaigns for AASLD conferences, webinars, and other activities.
Supports Snr. Manager, Brand Elevation in booth development process and other brand development activities.
Analyzes marketing campaign data and reports on campaign progress for active campaigns, identifying opportunities to optimize.
Develops project plans, assembles cross-functional work teams, and coordinates execution of marketing plans.
Creates various email lists for marketing campaigns and tailors content for targeted audiences.
Membership:
Ensures a high level of customer service is provided to all AASLD members.
Acts as main department contact for members and customers.
Responds to emails and phone calls in a timely fashion including taking membership payments over the phone.
Assists in annual dues renewal/processing/collection working closely with Manager, Membership to meet goals.
Acts as the main contact for journal publisher and processes monthly reports to be submitted for member mailing.
Manages the invoicing process for membership.
The ideal candidate will have a minimum of 3-6 years’ experience in planning, marketing, and communications, preferably at an association or medical education provider. An exceptional writer in a variety of communication and marketing mediums. Strong project management skills, ideally with experience managing across multiple departments and outside vendors, are necessary for this position. Individual must be highly organized with keen attention to detail and be able to work both independently as well as in a collaborative team.
About AASLD
AASLD is the leading organization of scientists and healthcare professionals committed to preventing and curing liver disease.
