Position Summary

The Product Marketing Manager is responsible for developing sales and marketing materials (e.g. presentations, brochures, profiles) to support Forum’s direct real estate, credit, and fund business lines. This role is both strategic and tactical in nature and works in a highly collaborative environment, interacting closely with Marketing, Sales/Distribution, Acquisition, Development and Product Development team members. Requires a deep understanding of commercial real estate debt, mezzanine, fund, and equity structures, with a focus on multifamily investments. Our ideal candidate is someone who thrives in a dynamic and fast-paced culture, is accustomed to managing multiple projects to tight deadlines, and has a history of using data analytics to create compelling messaging on investment strategies and specific products/attributes. Requires the ability to take complex information and create messaging for different audience groups including high net worth, family offices, RIAs/intermediaries as well as institutional clients.

Key Responsibilities:

• Utilize Forum and industry resources to create messaging and content to support our investment strategies in real estate equity and debt.
• Lead the development of appropriate product marketing collateral (with a primary emphasis on product presentations) in a timely and accurate manner.
• Be responsible for gathering information, including data and copy, and deciphering how the information will show in the produced materials.
• Ensure accuracy, appropriateness and quality reviews of presentations and other marketing material from a product, audience, internal best practices, and a regulatory perspective.
• Utilize knowledge of industry and company product information to determine which data is most appropriate for usage.
• Participate in Product Development Committee to collaborate on firm and product messaging.
• Work closely with Business Development and Marketing to deliver and track content.
• Track and manage content through salesforce.com and marketing production software.
• Possess strong interpersonal skills to work closely with the founder, senior officers, and investment teams to coordinate one voice for the firm.
• Provide periodic market commentaries and portfolio reviews in both written and verbal form.
• Develop materials and position papers to establish Forum as a leader in the industry as a successful real estate operator, manager and investor.
• Oversee market data research and competitive analysis.