The Director of Communications and Marketing serves as chief communications and marketing strategist for the Office of International Affairs (OIA) and campus international programs. This includes establishing and ensuring consistent application of a high-level communication and marketing strategy to advance the international identity of IUPUI and visibility of the OIA for a wide range of internal and external constituencies. The director is responsible for developing the OIA brand in alignment with other key departmental partners, overseeing its deployment across OIA units, and ensuring it works in concert with the overall branding strategy of the university. The director provides business/systems analysis and technical support for OIA communications activities, especially in the area of website development and Salesforce CRM deployment. The director supervises the OIA communications and event logistics team, with responsibility for major public programming sponsored by the OIA and support for incoming and outgoing international delegations. The director serves on the OIA senior staff team, contributing to broad strategic planning efforts, and serves as a liaison to various campus and university units, committees, and partners.
In collaboration with OIA executive leadership and unit directors, develop and implement a strategic communication and marketing plan that advances the visibility of the OIA and the international identity of IUPUI and is integrated with OIA's public programming and advancement/donor outreach. This strategic plan will address both policy development and tactical operations related to messaging, content creation, digital asset management, web development and maintenance, crisis communications, Salesforce Marketing Cloud/CRM and social media deployment, print and digital publications, data presentation and dissemination, public events management and protocols for hosting international delegations, ensuring consistent quality and adherence to institutional branding guidelines and industry best practices.
Serve as the primary technical and functional resource for communication and marketing platforms utilized by the OIA. This includes utilizing web and CRM analytics to inform decisions, determining scope of communication activities that are feasible within IU-provided systems and available OIA resources, and acting as a first line of review for technical issues related to communication activities.
Oversee the development, creation, and dissemination of both templates and content for strategic communication initiatives across all OIA units and executive leadership. Direct OIA communications and event logistics team operations. Provide operational oversight to other OIA staff with designated communication or marketing outreach roles, including training on system usage and communications policy. Serve as manager of the OIA brand to ensure compliance with relevant university, OIA, and industry standards. Serve as project manager for OIA communication and marketing projects done in conjunction with IU Studios or external vendors. Manage related budgets. Liaise with communications staff across IUPUI schools and community organizations to facilitate collaboration on promoting IUPUI's strategic international initiatives.
Bachelor's degree in communications, journalism, English, public relations, or a related field and five years of experience in a relevant field.
Combinations of education and related experience may be considered.
Proficient communication skills. Maintains a high degree of professionalism. Demonstrated time management and priority setting skills. Demonstrates a high commitment to quality. Possesses flexibility to work in a fast paced, dynamic environment. Seeks to acquire knowledge in area of specialty. Highly thorough and dependable. Demonstrates a high level of accuracy, even under pressure. Possesses a high degree of initiative. Ability to influence internal and/or external constituents. Expert knowledge of marketing concepts, strategies, and techniques. Comfortable with learning new technologies and teaching them to various audiences. Strong technical and analytical skills, with willingness to embrace new technology. Good understanding of design processes and a keen eye for design. Ability to work effectively with multiple stakeholders.
Master's degree in communications, public relations, media arts, graphic arts, or a related area. Progressively responsible communications experience, including web development and emerging technologies. Experience with project and design management at a research university or other large complex, internationally-focused organization. Experience with events management. One year of international experience. Familiarity with Salesforce, Adobe Suite: Photoshop, InDesign, and Lightroom.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
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Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
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About Indiana University Purdue University Indianpolis - IUPUI
Founded in 1820, Indiana University is the state’s public university system, comprised of two core campuses—IU-Bloomington and IUPUI—and six regional campuses located throughout the state. Combined, the total student population is more than 114,000 undergraduate, graduate and professional school students. IU is one of the largest employers in the state, with over 20,000 faculty and staff. Indiana University is an equal employment and affirmative action employer and a provider of ADA services. Diversity and inclusion remains a core commitment to IU’s mission to cultivate an educational environment that supports equal access, participation and representation on all of its campuses and that provides educational and career opportunities for all.