Department: New Student and Family Programs (NSFP)
Marketing and Design Specialist
The George Mason University, Division of University Life invites interested and qualified candidates to apply for the position of Marketing and Design Specialist, with a focus on New Students and Family Programs. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Position:
Reporting to University Life's Director of Communications and Marketing, the Marketing and Design Specialist will create, design, and produce printed and web-based visual identity pieces; Manage social media presence and the development of a social media implementation plan; Provide direct design and content updates for unit websites; Participate in Shared Service projects as requested; and Maintain office databases and systems. This position also involves a strong element of collaborative work maintaining strong working relationships with a network of campus stakeholders and supervision of a student marketing & design team focused on graphic design, photography and videography, and social media.
Creation, Design, and Production of Printed and Web-based visual identity pieces:
Develop and design all orientation publications, including program book, printed schedules, and various other visual and marketing pieces. Coordinate appropriate process to garner information from stakeholders;
Develop and design all Family programs publications, including promotional materials and schedules;
Develop and design all marketing and promotional materials for new student programs including Quill Camp, Mason Reads, and Welcome2Mason;
Develop and design Patriot Leader recruitment and marketing materials;
Develop general visual identity pieces and marketing for NSFP.
Management of Social Media presence and development of social media implementation plan:
Develop and implement comprehensive social media plan for each NSFP sub-unit (Orientation, Families, New student programs);
Develop event-specific social media marketing strategies and assist with implementation;
Ensure all social media conforms to university standards;
Train all student employees on appropriate social media use;
Serve on Social Media Users Group on behalf of NSFP.
Design and update websites for unit:
Redevelop current sites to confirm to university standards and reflect the spirit and nature of the work of each sub-unit;
Ensure all websites meet ADA accessibility standards;
Develop a website update plan and work with appropriate staff to implement on a time-sensitive schedule.
Supervise student design team, photographer and videographer for unit:
Facilitate recruitment, selection, and hiring process for positions;
Develop and implement training for employees on Mason brand, social media etiquette, unit expectations, and other key topics;
Complete staff evaluation processes and performance improvement plans.
Management of relationships with various units for communication-based needs:
Build relationship with Creative Media to identify how and when they will support NSFP projects and on what timeline;
Build relationship with Webmaster to develop comprehensive plan for website maintenance and buildout;
Further develop relationships with orientation stakeholders needed for publication materials;
Develop relationships with various outside vendors for printing and publication needs.
Execute Shared Service Tasks as Requested:
Collaborate on Divisional initiatives as requested;
Attend team meetings;
Give/Receive feedback in a constructive and supportive way;
Administrative duties such as 5:15 reports.
Bachelor's degree in Marketing, Public Relations, Graphic Design, or related field, or equivalent combination of education and experience;
Strong computer skills and experience with Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and/or other design programs;
Demonstrated experience in utilizing Blackboard educational software, or an equivalent learning portal, with strong knowledge of social media (Facebook, Instagram, etc);
Experience with CMS, content management systems, and employing content strategy for the purpose of maintaining the organization's website is required (WordPress, Dreamweaver, HTML programming).
Master's degree in Graphic Design, Marketing or related field, or equivalent combination of education and experience;
Experience with a shared or centralized in-house marketing service;
Experience in brand management;
Experience working with student populations or higher education environments and ability to communicate and market to multiple generations.
Salary: Low to upper 50's; Commensurate with education and experience.
Location: Fairfax, VA
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Internal Number: 50143
About George Mason University
George Mason University is Virginia's largest public university located in the suburbs of Washington, D.C. With strong undergraduate and graduate degree programs in engineering, information technology, public policy, economics, visual and performing arts, life sciences and biotechnology, Mason prepares its alumni to succeed in the workforce and meet the needs of the region and the world.