Align yourself with an organization that has a reputation for excellence! Cedars-Sinai was awarded the National Research Corporation's Consumer Choice Award 19 times for providing the highest-quality medical care in Los Angeles. We also were awarded the Advisory Board Company's Workplace of the Year. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package and competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America's Best Hospitals.
What will I be doing in this role?
The Marketing Specialist will assist the Associate Director of International Marketing in executing strategies and tactics for client groups, target audiences and markets. The primary objective is to increase awareness and acquisition of international patients living in LA and in target international areas (in particular, Mexico/LATAM, China and the Gulf Cooperation Council Countries).Primary duties include:
Assisting Associate International Marketing Director in developing marketing objectives, strategies and tactics for priority clinical areas, target audiences and markets.
Creating a defined list of collateral assets, identifying needs and working with multiple entities to review, update, design, and translate
Coordinating with ad agency on campaign execution including messaging, asset development, and distribution
Coordinating events management, including webinars, exhibitions and tradeshows
Performing market research, identify key trends and opportunities to develop metrics and analytical reports
Assist Associate Director of International Marketing in maintaining social media presence and tracking global Marcom activities
Assist Associate Director of International Marketing in managing web development and improvement
Serving as primary user of MarComm's project management tool
Participating in and coordinating (and when appropriate, leading) marketing meetings for assigned areas
Assisting Associate International Marketing Director in writing briefs, defining project scope, goals and deliverables
Assisting Associate International Marketing Director in tracking project progress and writing wrap-up reports
Conducting project postmortems, identifying successful and unsuccessful project elements
Leading, coordinating and executing projects as assigned by management: manage project lists, deliverables, timelines
Bachelors Degree in Communications, Public Health, Marketing or Business Administration required.
Three (3) years' of progressive work experience required, preferably in a healthcare or agency environment, with a solid understanding of business administration.
Experience/Skills we are seeking:
Excellent verbal and written communication skills are necessary to work with all levels within the organization to influence end results.
The ability to coordinate and lead multiple complex projects with limited supervision is required to be successful in this role.
Extensive knowledge in database applications including Microsoft Excel, Word and PowerPoint. Excellent data organization skills, ability to organize, prioritize and perform multiple and complex assignments/projects with limited supervision
Project Management experience with the demonstrated ability to initiate, plan, design, execute, and monitor projects
Providing healthcare for more than 100 years, Cedars-Sinai has evolved into one of the most dynamic and highly renowned medical centers in the world. Along with caring for patients, Cedars-Sinai is a hub for biomedical research and a training center for future physicians and other healthcare professionals. This attracts exceptional talent to Cedars-Sinai, including world-renowned physician-scientists who seek a place where they can both conduct research and see patients--the ideal formula for discovery and its translation into cures. Our patients benefit from access to doctors at the top of their fields, and our researchers have an ideal community in which to study the impact of healthcare challenges, and reflect that knowledge in their research. The greater Los Angeles area in which Cedars-Sinai resides possesses unparalleled cultural and ethnic diversity which offers outstanding opportunities for translational and clinical research and a dynamic environment for medical education.Although community based, Cedars-Sinai is a major t...eaching hospital affiliated with the David Geffen School of Medicine at the University of California, Los Angeles (UCLA). Cedars-Sinai has highly competitive graduate medical education programs in more than 50 specialty and subspecialty areas, a graduate program in biomedical sciences and translational medicine, a clinical scholars program directed towards junior physicians with aspirations to become clinical scientists, and post graduate training opportunities.There are more than 250 full-time faculty members at Cedars-Sinai. The voluntary medical staff, comprised of more than 2,200 specialty board-certified or board-qualified physicians, represent all of the specialties and subspecialties and collaborate with full-time medical staff in the teaching responsibilities of the graduate medical education programs.
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