A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should include salary requirements, address your specific interest in the position, and outline skills and experience that directly relate to this position.
Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
The Center for Academic Innovation (CAI) at the University of Michigan is seeking a qualified Marketing Specialist to launch and support online and hybrid programs through collaboration with our world-class faculty and schools of the University of Michigan. This position reports to the Associate Director of Marketing and Communications while working as a liaison with our Online and Hybrid Programs (OHP) team.
Strategic Consulting and Partner Relations
Support marketing initiatives across schools, departments including consultations with University of Michigan stakeholders about online learning initiatives and digital marketing
Provide consultative support to academic unit and program management teams in establishing marketing operations within the academic unit to generate financially sustainable methods for marketing degree programs
Collaborate with the online learning teams and MarCom team in establishing a framework for distinguishing learning experiences within a portfolio
Digital Marketing and Analysis
Collaborate with academic unit team, program manager, and platform partner to establish digital marketing plans for degree and hybrid programs
Work with marketing research to understand how the degree portfolio is situated in the broader market and make recommendations regarding framing to distinguish learning experiences within the market
Produce impact analysis and data-related stories that drives decision making for marketing activities
Promotion and Content Creation
Coordinate marketing materials including paid marketing campaign copy, emails, e-newsletters, and other digital marketing content to support our online and hybrid partners
Develop strategic messaging to increase enrollments in the online learning experience (OLX) portfolio funnel to drive enrollment in online degrees through stackable learning experiences
Partner with with the CAI MarCom team to amplify and share academic marketing messaging and plans across various channels
Bachelor’s degree in marketing, communications, or related field or equivalent combination of education and experience
Minimum of five years of previous marketing and communications experience in higher education or equivalent experience
Minimum of three years of marketing data analytics and knowledge of relevant reporting tools such as Google Analytics, Google Data Studio, and Tableau
Experience consulting and guiding marketing decisions with multiple stakeholders
Demonstrated initiative, independent judgment, diplomacy, and service-oriented approach
Strong commitment to teamwork and problem solving, as well as the ability to act independently
Demonstrated organizational, interpersonal, oral and written communication skills and ability to manage projects and processes effectively.
Ability to work well in a multicultural and highly collaborative environment
Ability to adapt to quickly changing priorities and shifting timelines
An advanced degree in marketing, communications, business, or a related field
Familiarity with Massive Open Online Courses (MOOC)
Experience working directly with higher educational faculty
Experience developing paid advertising strategies for online courses and degree programs
Experience with MailChimp and email marketing
Knowledge of industry best practices for marketing data collection and analysis
This is not a remote position, however, due to COVID-19, the responsibilities of this role will be performed remotely until notified.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
The salary for this position will be based upon the selected candidate’s education and experience.
Excellent benefits are available, for details, see http://benefits.umich.edu/
Diversity, Equity and Inclusion
Learning and working in environments designed for equity and inclusivity are necessary for the U-M community to make progress on solving the problems that matter most to society. In addition to collaborating with faculty and staff on projects that explicitly focus on DEI, the Center for Academic Innovation uses inclusive design processes in all of our work. All interested applicants, including those from groups historically underrepresented in higher education, are encouraged to apply.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 199977
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.